Editing Long-Form Content
Scale Up Your Content Production
Keyword Research + Content Strategy + Copy Editing + Design
Stepping back from the writing allows me to focus on planning, editing, production, and coaching.
We worked with an exceptional outside copywriter on these examples. I’d supply the topic, keyword research, narrative arc, and how it connected with other Gateway offerings. She’d supply exceptional content, and we’d work through any required revisions. After that, I’d design the page, make SEO refinements, and promote.
Goal
- Increase sales
Tactics
- Increase traffic to the site with on-page SEO
- Nurture prospects with authoritative, relevant content
- Boost conversions
- Create content for the sales team to leverage
Article Links
Cate Shaw
- Content planning
- Keyword research
- Project management
- Editorial feedback + refinements
- Web design
- Social media promotion
Grace Struth
- Subject area research
- Content writing
Completed
- 2020 – 2021
Keep Your Site Current
Show your readers your information’s still up to date. To keep it fresh, we’d periodically go through earlier pockets of content to “evergreen” them. We worked with the same copywriter for these pages.
The amount of massaging differed, depending on the article. In one case, digging into the content highlighted the need for a full re-write. In another case, the content was high quality, but data suggested we weren’t going after the most strategic keywords—so just a bit of tweaking on how we described the main subject. In yet another case, the content was exceptional and performing highly but needed a feather-light touch to highlight recent developments since publication.
About
Cate’s a content marketing + communications expert based in Edmonton, Canada. She’s a lovable weirdo who’d love to tell you all about her inconveniently smart Bengals.
Get in Touch
Let’s chat about engaging your audience and building your brand.